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It seals the cuticle, extending the duration of the color or chemical process performed, leaving it softer and shinier.
Especially designed to prevent hair damage due to thermal procedures.
Prevents damage caused from using thermal appliances on the hair, while softening the strand and preventing frizz.
Provides a hydrated, shiny, soft, defined and frizz-free appearance.
Provides a hydrated, shiny, soft, defined and frizz-free appearance.
Neutralize yellow hues and produce silvery and bright gray hairs while it hydrates and rebuilds the hair strand.
Hydrates and rebuilds the hair strand, protecting it from harsh weather and damage due to chemical procedures.
Protects hair from damage caused by thermal styling tools.
Protects hair from damage caused by thermal styling tools.
Lightweight hydrating leave in antifrizz serum & Keratin mask treatment.
Lightweight hydrating leave in antifrizz serum.
Firenze Professional was created by haircare experts. Motivated by passion and spirit, Firenze Professionals are dedicated to satisfying all the needs of salons, hair stylists, and consumers through their high-quality products.
With more than 50 years of experience in the development and manufacturing of hair products, Firenze Professional was born in 2006; a brand inspired by the beauty of the hair and its specific needs.
Firenze Professional has been designed to meet the highest quality standards of the most demanding stylists and clients, being directed towards the particular needs of the most varied and exotic hair.
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